The Arizona Lottery was looking for a way to promote their campaign "The Lottery Gives Back" which had the goal of illustrating AZL’s mission of leveraging their proceeds to support vital programs and services across the state through good times and bad. This project came at the onset of the pandemic so the importance of telling this story in a unique, safe, and expedited way was key. We partnered with MAKE Visuals who took one of AZL’s most recognizable games, Scratchers tickets, and create a custom CG version that would fold in an origami-style into shapes as the VO mentioned each initiative and each AZ community feature. The campaign consisted of one 30 second broadcast spot and social cutdowns.

CLIENT: ARIZONA LOTTERY

DIRECTOR: KEN PHOX

ANIMATION STUDIO: MAKE VISUALS

PRODUCER: HANNAH VANDEVENTER