Chronic

pain

AZDHS (Arizona Department of Health Services), needed a campaign to raise awareness for chronic pain. The goal was simple, drive traffic to their website with the hope of educating the public that chronic pain is real and providing resources for individuals suffering from it. The campaign focused on three individuals with three different types of chronic pain. Deliverables consisted of: one 30 second commercial, three 15 second spots breaking out each individual, and photography for digital advertising.

CLIENT: ARIZONA DEPARTMENT OF HEALTH SERVICES

DIRECTOR: BRANDON BARNARD

DP: AIDEN CHAPPARONE

PRODUCER: KYLE GILBERT

EDITOR: BRANDON BARNARD

COLOR: SALT DIGITAL

PHOTOGRAPHER: THOMAS INGERSOLL/KYLE GILBERT

BROADCAST CAMPAIGN

CHRONIC PAIN - 30

HAND PAIN - 15

KNEE PAIN - 15

NECK AND SHOULDER PAIN - 15

CAMPAIGN PHOTOGRAPHY