
Chronic
pain
AZDHS (Arizona Department of Health Services), needed a campaign to raise awareness for chronic pain. The goal was simple, drive traffic to their website with the hope of educating the public that chronic pain is real and providing resources for individuals suffering from it. The campaign focused on three individuals with three different types of chronic pain. Deliverables consisted of: one 30 second commercial, three 15 second spots breaking out each individual, and photography for digital advertising.
CLIENT: ARIZONA DEPARTMENT OF HEALTH SERVICES
DIRECTOR: BRANDON BARNARD
DP: AIDEN CHAPPARONE
PRODUCER: KYLE GILBERT
EDITOR: BRANDON BARNARD
COLOR: SALT DIGITAL
PHOTOGRAPHER: THOMAS INGERSOLL/KYLE GILBERT
BROADCAST CAMPAIGN
CHRONIC PAIN - 30
HAND PAIN - 15
KNEE PAIN - 15
NECK AND SHOULDER PAIN - 15
CAMPAIGN PHOTOGRAPHY








