To highlight how easy their Pro-Series Intake Valve Cleaner is to use, STP wanted a clever take on the classic DIY project. With an emphasis on this being a one person job, DIBY (do-it-by-yourself) was born. This campaign highlights how easy this product is to do all by yourself and how it really works. A combination of live-action and VFX helped STP simplify this product for its core customers.

CLIENT: STP

DIRECTOR: BRANDON BARNARD

DP: AIDEN CHAPPARONE

PHOTOGRAPHER: KYLE GILBERT

PRODUCER: KYLE GILBERT

EDITOR: COLTON CASPER

COLOR: ALEX KLINE

VFX: MERIT ANDREW