MATTER WAS TASKED WITH THE CONCEPT OF MAKING ARIZONA LOTTERY’S LOADED CASH EXPLOSION SCRATCHERS LITERALLY EXPLOAD WITH CASH. WE ACCOMPLISHED THIS USING PRIMARILY PRACTICAL EFFECTS AND BUILDING SET EXTENSIONS TO MAKE OUR GLASS WALL POSSIBLE. BEHIND THE SCENES ARE AVAILABLE BELOW.

WE ALSO FILMED THIS PROJECT IN BOTH ENGLISH AND SPANISH.

CLIENT: ARIZONA LOTTERY

AGENCY: OH PARTNERS

DIRECTOR: BRANDON BARNARD

DP: ALEX KLINE

PRODUCER: ALICIA LONGO

EDITOR / COLORIST: TOM J MCCOY