FOR THEIR 2024 SEASON, THE PHOENIX SUNS APPROACHED US TO CREATE A HYPE VIDEO TO ANNOUNCE THEIR SEASON SLOGAN “SUNS UP”. WE BROUGHT THE IDEA TO LIFE WITH OUR CONCEPT OF FOLLOWING MULTIPLE FANS AND HOW THEY WATCH, LISTEN, AND LOOK UP TO THE SUNS FROM VARIOUS WALKS OF LIFE. WE CREATED A 90 SECOND MAIN VIDEO WITH 60 AND 30 SECOND CUTDOWNS, AS WELL AS VARIOUS MULTIMEDIA RESIZES.

THIS GRITTY AND FAST PACED APPROACH LEAD TO MANY AWARDS, INCLUDING BEST OF SHOW AT THE ADDY AWARDS, MULTIPLE GOLD ADDY AWARDS, A DISRICT SILVER ADDY, DISTRICT JUDGE’S CHOICE ADDY, A GOLD TELLY FOR DIRECTING, AND TWO SILVER TELLYS.

CLIENT: PHOENIX SUNS

DIRECTOR: BRANDON BARNARD

CO-DIRECTOR: TOM J MCCOY

DP: JACEN SIEVERS

PRODUCER: ALICIA LONGO

EDITOR / COLORIST: TOM J MCCOY

PHOTOGRAPHER: KYLE GILBERT