MATTER WAS TASKED WITH CREATING SOMETHING ELECTRIC AND ENTIRELY NEW. PUSHING THE LIMITS IN EVERY WAY AND DELIVERING A LOOK AND FEEL UNLIKE ANY GILA SPOT BEFORE. AFTER ALL, THIS CAMPAIGN IS ABOUT BRINGING VEGAS TO PHOENIX.

WITH ANAMORPHIC GLASS, BOLD FILTERS, 16MM FILM GRAIN, DAZZLING WARDROBE, TONS OF CONFETTI, AND AN EDIT THAT MOVES AS FAST AS VEGAS ITSELF; IT ALL CAME TOGETHER TO CAPTURE A TRUE VEGAS VIBE RIGHT HERE IN THE VALLEY.

CLIENT: GILA RIVER HOTELS AND CASINOS

DIRECTOR: BRANDON BARNARD

CO-DIRECTOR: SCOTT MURRAY

DP: ALEX KLINE

PRODUCER: ALICIA LONGO

EDITOR/ COLORIST: TOM J MCCOY

VFX: GRAHM PRITCHARD/ SEAN BREHM

PHOTOGRAPHER: KYLE GILBERT